An Era of Immersive Interactive Media from India, For The World
Entrepreneur magazine|March 2024
INDIA HAS RAPIDLY ESTABLISHED ITSELF AS A GLOBAL HUB FOR CONSUMING AND CREATING WORLD-CLASS GAMES. THE DEMAND IS AT AN ALL-TIME HIGH WITH A RAPIDLY GROWING SMARTPHONE USER BASE AND A YOUNG, CHEAP DATA, AND A TECH-SAVVY POPULATION.
SALONE SEHGAL
An Era of Immersive Interactive Media from India, For The World

It's 2024 & Speilgberg's imagination on screen has actually come to life. The last few years have been all about 'imagination tech', straight out of shows and movies like The Peripherals and Free Guy. Imagination has been a key driver of innovation, from the rise of AI to the metaverse to now spatial computing.

AR (Augmented Reality) and VR (Virtual Reality) have been around for some time and had several false starts. However, today we have come a long way from these being fringe technologies to becoming the next big thing being leveraged across industries for various industrial and entertainment purposes. In 2024, these technologies are being used to improve surgical outcomes, provide safety training to heavy machinery operators, train F1 drivers, provide immersive gaming experiences, and many other applications.

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