Technology disruption is at the forefront of revolutionizing every sector in India. We have witnessed a transition from physical stores to online platforms at an unprecedented speed. Online presence or online activities such as internet searches, social media posts, online shopping, or a newsletter subscription are stored as part of your digital credentials that leave the digital footprints. Some of these actions, such as accepting cookies or using apps, may seem routine or go unnoticed. However, they contribute to the collection of personal data, expanding your digital footprint and companies are reported of selling personal data to third parties. In more concerning situations, one's personal information may be compromised during a data breach. So the question arises: what exactly constitutes a data breach? Do all cyberattacks fall under data breach? The answer is no. A data breach occurs when unauthorized parties access your personal or confidential information, such as bank details, healthcare data, or corporate data among other sensitive data. However, not all cyberattacks are data breach. For instance, a Distributed Denial of Service (DDoS) attack, which overloads a website or system with traffic, does not involve unauthorized access to data. Thus, it's not a data breach. On the other hand, a ransomware attack is considered a data breach. Additionally, physical theft including files or hard drives also qualifies as data breach. According to Falcon Feeds, India experienced 593 data breaches in the first half of 2024.
INTENTFUL INITIATIVES
Bu hikaye Entrepreneur magazine dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur magazine dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
