'Learnings as an Entrepreneur'
Entrepreneur magazine|December 2022
How should we live? We should live in sameness. Silos of our personal, social, political, religious and business values lives must vanish, especially for one who claims to be practising ethics. Consistent ethical behaviour amalgamates everything we do.
GOVIND DHOLAKIA
'Learnings as an Entrepreneur'

As we live, questions face us: is it right to be dishonest for a good cause? Can we justify living in lavishness while elsewhere in the world, people are starving? Is going to war justified in a case where it is likely that innocent people will be killed? Is it okay to compromise ecology in favour of economics? What are our obligations, if any, to the generations of humans who will come after us and to all living and non-living with whom we share the planet? 

Justifying the readers' interests, I limit my conversation to ethics in business. Life offers choices. Businesses are challenged with many ethical dilemmas. When money is tight, and products or services are new, it's easy to try to cut corners or go the cheapest or unfair route rather than the most ethical one. Common ethical dilemmas faced by businesses of today include things like:

Whether to put out a product or service offering before it's ready, risking quality?

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