Maximizing Wealth Beyond Business

Vineeta Singh and Kaushik Mukherjee, Varun and Ghazal Alagh, Arjun and Rati Shetty, Swati and Rohan Bhargava. Do these names ring a bell? These are the founders behind SUGAR Cosmetics, Mamaearth, BankBazaar and CashKaro and EarnKaro. Needless to say, these couplepreneurs have built great businesses and taken the entrepreneurship world by storm

- PRIYA KAPOOR

But when it comes to maximizing their personal wealth, where do they invest? While they hold on to a greater sum of money, at the end of the day it’s all about investing right and diverse. According to finance experts, there are many more options today than ever before for such high networth individuals. They are being serenaded with offers for exotic products all the time by informing them that they need not invest in the regular products like MFs, PMS etc. But that is a mistake.

“Many of the exotic products have potentially attractive returns but have drawbacks like lack of liquidity, transparency, regulatory oversight and very high level of risk. Hence, they need to evaluate whether the so-called products meant for UHNIs is really something they should invest in and if so how much. The portfolio that we put together should be in line with their risk propensity, goals they may have including philanthropy, gifting, succession as well as proper diversification. Most times, UHNIs are advised primarily from the point of view of maximising returns by taking risks, which is not really needed considering they already have enough wealth. The focus should be on what they want to do with the wealth and aligning with what intentions they have in their life going forward,” says Suresh Sadagopan, Managing Director & Principal Officer, Ladder7 Wealth Planners Pvt. Ltd.