The Indian non-alcoholic beverages market is expected to reach $13.7 billion by 2027, growing at a CAGR of 8.10 per cent. The market is driven by rising GDP, per capita income and the surge in sales through e-commerce." In India, the non-alcoholic beverage market is mainly driven by increasing demand for non-fizzy drinks, rising GDP and per capita income, the surge in sales through e-commerce, etc. Moreover, substantial marketing activities by various brands and significant endorsements by film stars are some of the key reasons behind the growth. Furthermore, changing consumer tastes and preferences in food and beverages have led to an increase in the consumption of non-alcoholic beverages," said a report.
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