I thought I understood my clients' needs. Then I started doing the same work as them-and realized how much I had to learn. It was humbling, but it also made me better at my job.
Back in 2001, I cofounded an agency called Love, which designs brands, packaging, communications campaigns, and experiences for the likes of Jim Beam, Johnnie Walker, and Guinness. Over the years, we've come up with a lot of ideas that never saw the light of day; we called them "urchins"wily ideas without a home. So in 2020, we launched Urchin Spirits, with hopes of filling "fat niches" in the spirits marketor underserved segments with low barriers to entry, but significant growth potential.
But pretty quickly, we realized there were a lot of external factors affecting our clients' decisions that we'd never had to worry about as designers.
Bu hikaye Entrepreneur magazine dergisinin November 2024 sayısından alınmıştır.
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Bu hikaye Entrepreneur magazine dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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THE INTELLIGENT READS
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THE CURSE OF GROWING TOO FAST
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There's No Perfect Answer
I worked the same job for 19 years. I hated it, but it paid the bills. Then, in 2017, I entertained an exciting but terrifying question: Could I be an entrepreneur? I wasn't sure, so I needed something that felt like a guarantee. I searched for signs that would feel like a big, clear \"yes!\"
HOW TO ASK FAMILY FOR MONEY
Your friends-and-family fundraising round doesn't have to be scary and awkward. Here's advice from one of the world's leading investors.
Give Yourself the Gift of Time
Happy holidays! Emmy Award-winning tech expert Mario Armstrong has five recs to get more hours in the day.
How to Become a Main Street Millionaire
It started when I bought one little laundromat. Now I have a whole portfolio of small local businesses that bring in tens of millions in revenue a year. Here's why following my playbook could be your ticket to financial freedom-and saving America's local small businesses.
Want to Better Serve Your Clients? Become Them.
As a designer for brands, starting my own product company gave me a dose of humility-and it changed the way I relate to clients.
How to Succeed With Gen Z Workers
People often say that younger employees are different. But are they? We asked six business leaders what they've learned, and how their teams thrive.
