1/ Convey your mission.
"Our mission is to create the world's best healthcare for billions of people, for free. What kind of brand voice conveys such a crazy ambitious mission? First, one that's bold. We say impolite things like, 'Hey, health insurance is evil. Second, our voice is empowering, not paternalistic. 'Doctor knows best' is not our style. We call people we serve 'members' instead of patients. Finally, we're optimistic. We need a voice that can break through the learned helplessness that healthcare is somehow unfixable." -ADRIAN AOUN, founder and CEO, Forward
2/ Find a characteristic that other brands miss.
Bu hikaye Entrepreneur magazine dergisinin August 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Entrepreneur magazine dergisinin August 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
THE BOOKWORM
SASHANK RISHYASRINGA, CO-FOUNDER AND MANAGING DIRECTOR, AXIO (FORMERLY CAPITAL FLOAT)
'The Sword We Refuse to Die On'
Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks—because that's the entrepreneurial way.
How to Tell Your Brand's Story
Your company does many things, but you must communicate it all in just a few words.
Mister Percussionist
Beyond corporate corridors, Vijay Subramaniam, 40, finds solace and joy in music.
HOW INDIA'S REFURBISHED TWO-WHEELER MARKET IS SHIFTING GEARS IN 2025
Ever thought of buying a second-hand two-wheeler? India is seeing a surprising rise in the popularity of pre-owned and refurbished two-wheeler vehicles.
Why Customers Come Back
What makes an in-person experience worth putting on autopay? This fitness studio founder has it dialed in.
e-Cars Drive Into Tier II, III Cities
Cities such as Jaipur, Lucknow, Thiruvananthapuram, Surat, Coimbatore, are embracing four-wheel electric vehicles (EVs)
GCCs: THE MULTIPLIER EFFECT
GCCs are serving as dynamic multi-dimensional contributors that enable parent organizations to achieve results and scalability in an agile manner and maintain long-term growth.
COUPLE PRENEURS
HOW COUPLES ARE TREADING THE ENTREPRENEURIAL JOURNEY TOGETHER
REDEFINING WELLNESS
Nestled in the serene embrace of Peacock Valley, Pune, Swastik - A Luxury Wellbeing Sanctuary stands as a haven that intertwines ancient wisdom with modern science.
