The consumer is the king. No, not in terms of just a marketing gimmick but more so because of the power of consumption they have today. Gone are the days when retailers or shopkeepers used to steer the wheel of consumption. Consumers today are far more informed and particular about what they want to buy and from where. Given that India has more than 658 million internet users (as of January 2022), many people go online and do their research, compare items and prices before actually purchasing something, either online or offline. In fact, according to a study by GE Capital Retail Bank, at least 81% of consumers do research online before going to an offline store. Clearly, consumers are driving the commerce ecosystem of the modern era.
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Bu hikaye Entrepreneur magazine dergisinin Startups July 2022 sayısından alınmıştır.
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Already a subscriber? Giriş Yap
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
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Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
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What Goals Actually Matter?
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'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
