The business of pig farming: practical steps for success

Running a pork farm requires knowledge and expertise. Mosele Lepheane, director of a small piggery in the Free State, spoke to Sinenhlanhla Mncwango about the structured approach needed to succeed, from drafting a business plan and managing cash flow to sourcing equipment and expanding market access.

Pig farming in South Africa holds immense potential, particularly in light of the nation’s growing demand for pork and the increasing focus on food security. However, as with any business, entering the pig farming industry requires careful planning, detailed budgeting, and a strong understanding of market dynamics.

“A farmer should start by clearly defining and understanding the specifications of their project,” says Mosele Lepheane, director of Free State piggery business Mos M Farms.

“One common mistake farmers make is skipping the essential research related to their specific goals. To avoid this, it’s beneficial to visit other farms, observe different operations, and evaluate which approaches are best suited to your farm or operational space,” she adds.

STARTING WITH A BUSINESS PLAN

A robust business plan lays the foundation for any successful farming operation. According to Lepheane, a well-crafted business plan is far more than just a document for securing funding; it is a comprehensive roadmap guiding a farm’s direction and decision-making.

“A business plan is essential because it translates ideas into a concrete, strategic plan. Drafting a business plan encourages the business owner to think strategically, outlining clear goals and the steps needed to reach them,” she says.

Traditional business plans may appear extensive, but newer tools like a ‘business canvas’ are gaining popularity among farmers. The business canvas, a one-page visual overview, includes elements such as value proposition, target customers, revenue streams, and key resources. It provides a streamlined alternative to a full-length business plan, allowing for quick reference and easy adjustments.

Whether you use a traditional business plan or a business canvas, Lepheane emphasises the importance of clarity and focus, particularly for farmers who are seeking funding.