As you step into a restaurant the first thing you notice is the ambience. If the place is not pleasing to the eye, it is likely that you would step back and retreat to search for a place that is appealing. It is important to note that while the palate may be appealing and savoury it is the interior design which greatly influences the diners. The surroundings are the initial attractions for the customer. A well-designed interior can create a complete and enjoyable dining experience, whereas a poorly designed space will deter your customers from returning.
Manish Naresh Deolekar, General Manager- Grand Victoria The Fern Resort & Spa, Panchgani, avers, "Interior decoration in restaurants is extremely vital as it significantly impacts the overall dining experience for customers. It plays a crucial role in branding, customer perception, and marketing potential. Well-designed spaces and aesthetically pleasing decor can make diners feel comfortable and encourage them to stay longer. Additionally, clever interior design can create a welcoming atmosphere, influence customer behaviour, affect ordering habits and table turnover. It also helps in establishing a unique identity for the restaurant."
He adds, "Interior design greatly impacts businesses by shaping their brand image, enhancing customer experiences, and providing a competitive edge in the market which helps the business stand out. Setting the mood and ambiance influences customer perceptions, and ultimately affects their overall dining experience. A meticulously planned interior communicates professionalism, cultivates customer loyalty, while also enhancing employee morale and productivity.
Additionally, it also optimizes operational efficiency and generates positive return on investment by attracting more customers and increasing sales. Ultimately, interior design plays a crucial role in determining the overall success and profitability of a business.
Bu hikaye Food & Beverage Business Review dergisinin April May 2024 sayısından alınmıştır.
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Bu hikaye Food & Beverage Business Review dergisinin April May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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