THE PGA TOUR AND FEDEX BEGAN THEIR PARTNERSHIP in 1986 when FedEx, still a young distribution company, stepped in as the title sponsor of the PGA TOUR's annual St. Jude Championship. Nearly two decades later, the two organizations revolutionized the competitive landscape of the PGA TOUR by introducing a season-long competition known as the FedExCup in 2007. And with another 10-year deal in place, the partners are set to continue transforming the game.
"We have a long history," said Richard Smith, president and CEO, airline and international, at FedEx. "We've raised [more than] $65 million for St. Jude Children's Research Hospital ... Our relationship with the TOUR and St. Jude has been a huge part of our success story."
In April 2023, FedEx officially turned 50. To celebrate this milestone and their ongoing partnership, the PGA TOUR and golf superstar Rory Mcllroy-the only threetime champion of the FedExCup-threw a party in honor of FedEx in Charlotte, during the Wells Fargo Championship in May.
"To be the only player of my generation to win the FedExCup three times, with the only other multiple winner being Tiger Woods, that's a pretty cool achievement-l certainly feel like it's a big feather in my cap," said Mcllroy, who co-owns the Puttery, the modern mini golf venue where the party was held. "As the legacy of the FedExCup grows, hopefully my legacy grows with it."
Bu hikaye Fortune US dergisinin August - September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Fortune US dergisinin August - September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
KKR'S $1 TRILLION GAMBLE
The co-CEOs of KKR have a radical strategy to supercharge growth - and chart a path far different from that of their mentors, Henry Kravis and George Roberts.
THE SHIPWRECKED LEGACY OF MIKE LYNCH
THE BRITISH TECH MOGUL SOLD HIS COMPANY FOR $11 BILLION, THEN SPENT YEARS FIGHTING FRAUD CHARGES. HIS SHOCKING DEATH HAS LEFT MANY UNANSWERED QUESTIONS ABOUT HIS LIFE.
FORTUNE - CHANGE THE WORLD
THESE COMPANIES BUILD BUSINESSES AROUND SOLVING SOCIAL PROBLEMS AND THEY DO WELL BY DOING GOOD.
Can Cathy Engelbert Handle the Pressure?
The WNBA commissioner and ex-Deloitte CEO is leading the league through a season of historic highs, but critics wonder if her game plan is good enough to seize the moment.
Kamalanomics: Harris's Road Map for Business
Vice President Kamala Harris hasn't done much to woo Big Business. Many executives would still rather take their chances with her than the alternative.
Mary Barra
The CEO of General Motors accelerates into our top spot.
MPW - MOST POWERFUL WOMEN 2024
WHEN FORTUNE launched its Most Powerful Women list in 1998, women were just starting to trickle into the C-suite in significant numbers.
WHO HAS TIME FOR A POWER LUNCH? THE REAL BUSINESS HAPPENS AT 4 P.M. 'POWER HOUR.'
THE SUN is pouring in through the floor-to-ceiling windows when the bar begins to fill with bespoke suits on a Tuesday in August at Four Twenty Five. The new restaurant from Jean-Georges Vongerichten is on the first floor of a Midtown Manhattan skyscraper, beneath the offices of financial giant Citadel Securities. And the traders are thirsty.
HOW TO TAKE ADVANTAGE OF THE FED'S BIG RATE CUT
THE WAIT IS OVER. After more than a year of will-they-or-won't-they, the Federal Reserve on Sept. 18 announced the first cut to its benchmark Federal funds rate since the early days of the COVID-19 pandemic, a 50-basis-point drop that Chairman Jerome Powell signaled is likely the first of many.
FOR GEN Z AT WORK, THE GENERATION GAP IS A WELLNESS GAP. HERE'S HOW TO BRIDGE IT
FOR ONE nonprofit executive director, it was a 2022 New York City subway shooting that highlighted the stark differences between how he, a 55-year-old, and his Gen Z staffers show up to work.
