As the newly appointed Director General of Tourism for India, Mugdha Sinha has a clear and bold vision for elevating the country's tourism sector to new heights. With a rich background in culture, administration, and a penchant for data-driven decision-making, Sinha is on a mission to make India the top global destination for travellers across various segments - including the rapidly growing sector of wedding tourism.
A SEAMLESS TRANSITION FROM CULTURE TO TOURISM
Having transitioned from her role in the Ministry of Culture, where she managed divisions dealing with Galleries, Libraries, Archives, Anthropology, Museums, Sinha now brings her passion for India's heritage into the tourism fold. To her, the relationship between culture and tourism is a symbiotic one.
"Culture has all the assets - the heritage offerings - and tourism has the ability to showcase those assets," says Sinha. "For me, culture and tourism are conjoined at the hip. Tourism needs culture for its unique offerings, and culture needs tourism for the visibility and footfalls."
In her new role, Sinha is responsible for marketing, product development, and leveraging India's unique cultural identity in global tourism markets. With a focus on adventure tourism, heritage tourism, wellness tourism, MICE, and niche areas like cruise and wedding tourism, her aim is to diversify the tourism portfolio, while ensuring that India's natural and cultural resources are managed sustainably.
"We are looking at developing homestays so people can experience how locals live, expanding adventure tourism, and emphasizing heritage tourism. Every tourism product we develop needs to provide an authentic experience," she explains.
INCREDIBLE TO INEVITABLE INDIA: SCALING TOURISM FOR 2047
Bu hikaye Hotelier India dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Hotelier India dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Why Western Couples are Choosing India for Their Big Day?
Decoding the reason, and how to cater to them...
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.
