Their job is perhaps one of the most inventive, creative and challenging of all communication arts. We're talking of none other than the Corporate Communications' professionals, working silently behind the scenes to build a brand's reputation, both inside and out.
In the words of veteran Corporate Communications' leader in the hospitality industry, Rakhee Lalwani, also Founder, RLA, "Corporate Communications is considered a very serious function that can drive the company's positioning, help put corporate messaging in the right context, and enable companies to achieve a competitive advantage."
Hotelier India, this month, features Corporate Communications' leaders in hospitality who are not only passionate about their game, but leave no stone unturned in ensuring their brands stay top-of-the-mind when it comes to all things hotels and hospitality.
AKRITI ARORA
Group Head - PR and Communications. Lemon Tree Hotels
THE TRIGGER
"Growing up, I was passionate about writing, acting and debate, and I pursued journalism and mass communication. Having done my first internship with a magazine, I opted for a second internship with a PR agency, simply to broaden my horizons. "It was at this agency that my career path changed towards PR, and specifically hospitality PR. I realised that working with clients in hospitality, aviation and tourism was where I had maximum interest."
MY GROWTH INTO MY CURRENT ROLE
"Can be chiefly attributed to two stalwarts in the industry - Patanjali Keswani, Chairman and MD, Lemon Tree Hotels, who trusted in me to take on the marketing communications of the seven brands; and Rattan Keswani, erstwhile Deputy MD of the company, who has been a great mentor and support, and who has shared his wisdom, experience and expertise to help me grow into the professional I am today.
Bu hikaye Hotelier India dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Hotelier India dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.