"THE SOUND OF TOASTING WITH A ZWIESEL GLAS IS THE UNMISTAKABLE SOUND OF TRUE HOSPITALITY!"

...Says Prof Dr Andreas Buske, Owner and Board Director of Zwiesel Kristallglas AG, the global leader in the glassware industry.

With a doctorate in Industrial Management and Controlling at the Justus-Liebig University of Giessen in 1998, Dr Andreas Buske joined Schott Zwiesel AG, German-based manufacturer of crystal glass, as Commercial manager. Two years later, in May 2001, he was promoted Commercial Board Director, and a few months later, he took over 50% of the shares through a management buy-out with his fellow Board member Dr Robert Hartel. After his colleague Dr Hartel retired in 2015, Dr Buske took over Zwiesel Kristallglas AG as the 100% sole owner.

In 2002, the invention and production of Tritan®crystal glass marked a qualitative quantum leap forward in the manufacturing of crystal glassware. Three years later, in 2005, based on the deep connection to the Zwiesel region, the company renamed itself from Schott Zwiesel AG to Zwiesel Kristallglas AG. In addition to his function as owner and Board Director, Dr Buske is member of the working group for 'Integrated Strategic Business Planning' and national advisor for Commerzbank AG. He is also Honorary Professor at the Deggendorf Institute of Technology for business economics, controlling and finance.

In an interview with Hotelier India, Prof Dr Buske shares what makes Zwiesel Glas a cut above the rest, his strategies for the Indian market and his vision for the brand.

Zwiesel Glas has succeeded in being one of the leaders in the glassware industry for the longest time. What, according to you, is the secret of this success?

We have recently been named 'World Market Leader for the Upscale Hotel and Catering Industry' (2023) for the sixth time in a row. Zwiesel Glas has never just been about glass, but has always echoed the possibilities inherent in glass. Products that lend a special touch to every table setting and are simply part of refined taste worldwide.