Data-driven Insights Assist E-commerce Platforms-Deliver Superior Shopping Experience

With so many options available, it's increasingly important for e-commerce platforms to stand out and deliver a shopping experience that is truly relevant and personalized

- Narinder Mahajan

Customer personalisation has become very popular in recent years in retail. Personalisation, in itself is not a unique phenomenon and is as old as humans themselves. The need to feel special and unique has been human nature for thousands of years. Throughout history, humans have sought to differentiate themselves from others, to stand out and be recognized as individuals. This desire to feel special has translated into every sphere of human life, including fashion, art, music, and e-commerce!

Consider the situation of a consumer shopping a pair of shoes on an e-commerce platform. Shoes as a product category sees the maximum returns, mainly because of size mismatch issues. The online platform will first check for the shoe-size using a virtual-fitting technology, which will capture exact foot measurements, volume, and arch measurements. Once done, it shows with the entire range of shoes that would match the fit. The search result is a guaranteed fit for the consumer.

The story doesn't end here. If the consumer is visiting the same website for the shopping, he will be shown a new selection of shoes that exactly is matching his/her fit. Not only the design but the subtle personalisation of the website will impress the users and visitors.

But as much as I would like to be believe it, my experience is not unique. Personalization is a defining characteristic of online shopping, and today's consumers expect a shopping experience that is tailored to their individual needs, preferences, and interests. And it's no wonder. With so many options available, it's increasingly important for e-commerce platforms to stand out and deliver a shopping experience that is truly relevant and personalized.

Improved Shopping Experience