Armed with over two decades of retail experience across northern, eastern, and western India, Hemant Agarwal and Rahul Jhunjhunwala started V-Bazaar in May 2016 with a store in Lakhisarai, Bihar. Over the years, the brand has become one of the largest networks of retail outlets stretching across northern India. V-Bazaar believes in operating in untapped markets, providing customers with a vast range of value retail products in a modern retail setting, which gives the feel of a large retail mall.
Focusing on the 'Daam Kam Fashion Hardam' motto, V-Bazaar targets the expanding 'aspiring and middle class', offering more than 60 thousand products across apparel, home furnishing, footwear, accessories, personal care, and packaged food products.
With 97 operational stores across six states (Uttar Pradesh, Bihar, Madhya Pradesh, Orissa,
West Bengal, and Jharkhand) and 74 cities pan India, V-Bazaar has a total retail area of more than 5.8 lakh sq. ft. Its average store size is 7,800 sq. ft.
V-Bazaar aims to cross the 100-store mark by the year-end by opening 10 more stores, covering 7 states with an operating retail space of over 8 lakh sq. ft.
In an exclusive interaction with IMAGES Retail, Raghav Agarwal, Director, V-Bazaar Retail talks about the key strategies the brand adopts to compete in the competitive value-retail segment.
What drives your product and pricing strategy?
Bu hikaye Images Retail dergisinin July 2024 sayısından alınmıştır.
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Bu hikaye Images Retail dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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