Framing Success

Lenskart has revolutionised the eyewear industry in India with its omnichannel retail model, blending online convenience with offline experiences

Eyewear has become a lifestyle accessory, with people now owning multiple pairs for different occasions. The eyewear industry in India has witnessed massive growth in recent years, fueled by greater awareness of eye health, changing fashion trends, and a growing demand for vision correction solutions.

A key contributor to this growth is Lenskart, an Indian eyewear giant recognized for its innovative approach and customer-centric model. Lenskart provides more than 6,000 eyewear styles, including glasses, sunglasses, contact lenses, and accessories, and has over 50 million downloads of its app.

Story of Lenskart

Lenskart was founded in 2010 by Peyush Bansal, a former Microsoft employee, along with Amit Chaudhary and Sumeet Kapahi. Bansal recognized an untapped opportunity in the market while working in the United States, where access to quality eyewear was comparatively more convenient and affordable.

With a mission to improve access to eyewear for India's growing population, he launched Lenskart as an online-only eyewear retailer, focusing on prescription eyewear, sunglasses, and contact lenses. The brand aimed to address both affordability and accessibility, leveraging technology to reach a wide audience.

Even though, Lenskart operated purely as an e-commerce platform in its early years, to bridge the gap between online convenience and the in-store experience, Lenskart opened its first offline store in 2014. In the following year, Lenskart introduced its own premium eyewear brand John Jacobs.