How Myntra, Amazon, Shoppers Stop, Peesafe & Indiamart are Using AI for CX

From improving product recommendations and personalised fit suggestions to delivery, here’s how retail biggies are using artificial intelligence to offer delightful customer experiences

Retailers in India are betting big on enhancing the customer experience (CX) with the use of Artificial intelligence (AI) with heavy investments planned in the technology this year.

According to experts, the integration of AI in retail is more than just an operational upgrade; it's a strategic move towards creating more customer-focused and efficient retail experiences, especially when the scale of operations is large like in the case of fashion e-commerce platform Myntra.

"With a catalogue as vast as ours, comprising 2.3 million styles from more than 6000 brands across fashion, beauty and lifestyle, as well as the need to be on top of the fast-evolving fashion trends, it can get challenging for shoppers to find the right product and discover trends," Myntra's Vice President (VP), of Product Management Lakshminarayanan Swaminathan said.

"With a catalogue as vast as ours, comprising 2.3 million styles from more than 6000 brands across fashion, beauty and lifestyle, as well as the need to be on top of the fast-evolving fashion trends, it can get challenging for shoppers to find the right product and discover trends," Myntra's Vice President (VP), of Product Management Lakshminarayanan Swaminathan said.

Not just Myntra, but other players too are using AI for better CX. Here's how...

Amazon

The horizontal marketplace has recently added a new feature where it uses AI to help customers find the perfect fit while shopping online as per a recent blog by Apoorv Chaudhri, Director of Computer Vision and Machine Learning at Amazon Fashion. This feature gives customers shopping for fashion products various options such as personalised size recommendations, fit review highlights, size charts with AI-powered data, AI-backed fit insight tools and so on.