Powering Consumption Growth India's Home and Household Market Report

The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs

Deloitte India's Powering Consumption Growth: India's Home and Household Market Report projects that the home and household sector will reach ~ US$237 billion by 2030 at a CAGR of over 10%. The growth is fuelled by increasing disposable incomes, shifting consumer preferences and a growing focus on comfort and convenience across product categories.

The home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs.

High disposable incomes, the rise of digital platforms, easy access to credit, and young consumers seeking modern designs, home renovations and personalisation, which provide tailored offerings to consumers, lead this demand.

While the home and household industry is expanding rapidly, there are still limitations to overcome.

After-sales support, warranty worries and the need for a comprehensive omnichannel strategy are all significant issues for businesses to handle.

Sustainability is becoming a central concern for Indian consumers, with rising demand for energy-efficient appliances and eco-friendly kitchenware. Manufacturers are increasingly investing in water-saving bathroom fittings, sustainable kitchen solutions and energy-efficient technologies to cater to eco-conscious consumers. This trend, coupled with government policies such as the Production Linked Incentive (PLI) scheme, Pradhan Mantri Awas Yojana (PMAY), SMC, UJALA and PM Mitra, is driving demand and attracting investments in the home and household sector.