Looking back, if you had to pen down your top 3 learnings from 2022, what would they be?
The three learnings are:
→ People have become more conscious about their health and environment. They are more aware of their hygiene and are looking for environmentally friendly products which are sustainable. Hence, sustainability is key for any brand in future.
→ Omnichannel will come in and will play a very crucial role for any brand to be future ready. Online sales got hit when the offline market opened post lockdown, but we still feel this won't change much as online sales contribution has increased and is growing every quarter.
→ Social media is impacting our daily lives today. There is so much content created and available and we believe that people are more open to consuming content and influenced by it. Hence, any brand will need a social media strategy to have sustainable growth.
What is the vision 2023 for your brand?
The vision is to build our brands more sustainable and environment friendly. We should be accountable on what we produce, consume, or even govern so that we will be sustainable.
Tell us about the brand growth in the last cycle? Highlight on the key elements which helped you achieve this number?
Bu hikaye Images Retail dergisinin January 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Images Retail dergisinin January 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
McDonald's The Maharaja Mac Of Transit Retail
While McDonald’s serves as a great example of successfully Indianising a global brand, it is also an insightful case study in strategically making transit retail work
Founders, Market are Key for D2C Investors
Investors and brands across the retail landscape are the crucial factors considered when raising funds
Powering Consumption Growth India's Home and Household Market Report
The report from Deloitte India projects that India’s home and household market is witnessing strong demand, particularly in tier 2 and tier 3 cities that are emerging as growth hubs
Tech Infra Readiness Among Top Challenges in GenAI implementation
Tech infrastructure readiness is one of the top three challenges organisations in the technology, media, and telecom (TMT) sector face when implementing Generative AI (GenAI) solutions, a report stated.
Amazon India Introduces AI Chatbot Rufus Ahead of Festive Sale event
E -commerce major Amazon India launched a new generative AIpowered conversational shopping assistant, Rufus, ahead of the start of its festive sale event.
'Fusion of Art and Commerce Helps Virtuous Retail Create Culturally Rich Shopping Environments'
Sumi Gupta, board member of VR South Asia, who spearheads all things art and culture at the group, talks about the unique approach of curating art festivals in retail spaces to foster a deep community connection and drive commerce
Jumboking's Travel Retail Journey
About 95% of Jumboking's outlets are positioned at busy transit hubs benefiting from the high foot traffic these places enjoy
What's Driving the Success of Electronics on Q-commerce
Electronics are among the hottest selling items on q-commerce. Here's what's driving the trend and why the collaboration is a win-win for all stakeholders
Measuring the Influencer Effect
Influencer marketing has become a core part of every brand's marketing. But does it really benefit brands?
Mid-range Smartphone Users Lead in Premium Product Engagement
The study, conducted by Bobble AI’s Market Intelligence division, delves into the online shopping behaviour of smartphone users