Competitive Advantage AN INVISIBLE HAND
Inc.|November 2022
DENNIS CAIL HATES predatory lenders. That's why the 52year-old founder and CEO of lending platform Zirtue is using geofencing a technology that sets a digital boundary around a physical space-to put them out of business.
Competitive Advantage AN INVISIBLE HAND

When potential customers cross that border, they get a text alerting them to a cheaper option: Zirtue.

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