How to Take Calculated Risks
Inc.|May - June 2023
"You can reduce a lot of risk by being extremely thoughtful about the strategic nature of your bet," says Aaron Levie. He's not talking about blackjack
Sarah Lynch
How to Take Calculated Risks

Rather, the CEO of New York City-based cloud content management platform Box is talking about his use of game theory-the study of mathematically strategic decision-making-to make critical business decisions and gain a competitive edge.

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