In 2016, two years after launching her bedding company, Parachute, founder and CEO Ariel Kaye started burning through cash. The direct-to-consumer linen shop had just raised a $4.6 million Series A, and Kaye was getting pressure from investors to spend a good chunk of that on finding new customers.
"Our marketing budget was next to nothing, and then suddenly we brought in this capital," recalls Kaye, 38. "We were told: 'Go, go, go." So she and her team of 15 allocated $1 million for marketing and began brainstorming ways to get as many eyes as possible on the brand.
Bu hikaye Inc. dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Inc. dergisinin April 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Karen Dillon
I moved my wedding to attend a company offsite. It was a terrible decision, but a vital lesson on balance.
The Ultimate Home-Based Business
Thirty years since her breakout on Friends, Courteney Cox is taking on a new role-entrepreneur.
An Uphill Battle
Zwift has been through layoffs and a leadership change in 2024, but co-founder and CEO Eric Min says he's learned that building a startup, like cycling, is an endurance test.
The GLOW UP
How Glossier broke free from DTC, survived the skeptics, and finally achieved profitability.
The Snack That Gives Back
With a new partnership, SkinnyDipped is supporting women founders worldwide.
A New Path to SuCCESS
AllTrails may have achieved the impossible-an app that truly helps you get away from it all.
The Back-lash Survivors
Don't challenge Elizabeth Gore and Carolyn Rodz to a game of highs and lows. The Hello Alice co-founders will win-by a long shot.
The Spa Surge
Prime IV Hydration & Wellness has successfully weathered stormy waters.
Riding the Waves
With Beehiiv, Tyler Denk built a buzzy newsletter platform and a brash online persona. Both are lucrative.
Home Economics
How Chairish brought the circular economy to furniture.
