More than a century ago, John Wanamaker famously complained that half the money he spent on advertising was wasted, but he just didn't know which half. Since then, devising a way to accurately measure advertising's impact on sales performance has been the holy grail of marketing. The thought leadership team at Spurrier Group, a boutique advertising agency based in Richmond, Virginia, has found it.
Bu hikaye Inc. dergisinin November 2022 sayısından alınmıştır.
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Bu hikaye Inc. dergisinin November 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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