Nations apart, travel bloggers Shivya Nath from India and Serena Hejazi from Germany have common preferences when it comes to travelling. They choose land transport over air. When they do fly, they try to offset their carbon footprint. To help local economies, they prefer local guest houses and eat local food.
The United Nations defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”.
According to a 2021 study by World Travel & Tourism Council, the tourism industry accounts for around 8% of the overall greenhouse gas emissions. Being the third-largest emitter of greenhouse gases in the world after China and the US makes India a major stakeholder in any conversation around sustainability. In 2023, global air travel reached 88% of the pre-Covid level. In India, on the other hand, the Ministry of Civil Aviation said that the volume of domestic air passengers surpassed the pre-Covid level in November 2023.
Market for Sustainability
Sustainable tourism industry is gaining ground in India. According to Future Market Insights, the Indian sustainable tourism market was predicted to be worth $26.01 million in 2022 and is projected to reach $151.88 million by 2032 at a compound annual growth rate of 19.3%. It adds that the sales in the Indian sustainable tourism market represent 2%–5% of the global sustainable tourism market.
Bu hikaye Outlook Business dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Outlook Business dergisinin May 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry
BATTLE TO WIN THE AI RACE
In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively
A LEADER WHO EMPOWERS
Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content
EV Unplugged
Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome
Every Lamborghini Owner is a Brand Ambassador
Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts
NO ZEST FOR ZED
A government initiative to green MSMEs is not finding enough takers
SMALL PLANTS, BIG TROUBLE
Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods
'We Think About the Rider More Than Any Other Company
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
LABOUR PANGS
Rising cost of living in a fast-growing economy is making workers restless
'Hustle is No Virtue'
It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.
