One of the significant factors hurting India’s inbound MICE sector is the need for more conference and exhibition facilities. Large-scale conventions, trade shows and meetings rely heavily on these locations. Sadly, India’s conference facilities have limited capacity and amenities, making it challenging to host international MICE events.
Attracting foreign delegates also requires an adequate transportation infrastructure, such as well-connected airports and a dependable public transit system. While many of India’s larger cities have international airports, secondary cities’ potential as MICE destinations depends in no little part on their accessibility.
Setting Things Right Funding the construction of modern conference and exposition halls in strategic locations is essential. India’s potential to host international MICE events may be significantly improved by expanding current facilities and constructing new venues with contemporary amenities. Collaboration and infrastructure development are two areas where public-private partnerships may be crucial.
Promoting India as a destination for international events requires highlighting the country’s rich cultural history, one-of-a-kind attractions and welcoming business climate. Bringing in foreign MICE delegates may be facilitated by working with tourist boards, industry groups and internet marketing platforms to highlight India’s best features.
Other factors to take note of are liberal policies, minimal cacophony of socially active groups, safety, cleanliness, efficiency and curbing the hooliganism which haunts single or group travellers.
Bu hikaye Outlook Business dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Outlook Business dergisinin October 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry
BATTLE TO WIN THE AI RACE
In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively
A LEADER WHO EMPOWERS
Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content
EV Unplugged
Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome
Every Lamborghini Owner is a Brand Ambassador
Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts
NO ZEST FOR ZED
A government initiative to green MSMEs is not finding enough takers
SMALL PLANTS, BIG TROUBLE
Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods
'We Think About the Rider More Than Any Other Company
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
LABOUR PANGS
Rising cost of living in a fast-growing economy is making workers restless
'Hustle is No Virtue'
It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.