Content-to-Commerce: THE NEW MANTRA
Retailer|January - February 2023
THE GOOD GLAMM GROUP BECAME THE FIRST BEAUTY UNICORN IN SOUTH ASIA IN NOVEMBER 2021. IT ACQUIRED 10 COMPANIES AND RAISED $250 MILLION IN 2021, WITH AN EYE TO LAUNCH AN IPO BY MID-2024. CURRENTLY, 65 PERCENT OF ITS REVENUE IS GENERATED FROM TIER II AND III CITIES, WHILE THE REMAINING IS CONTRIBUTED BY THE TOP EIGHT CITIES OF INDIA.
VAISHNAVI GUPTA
Content-to-Commerce: THE NEW MANTRA

The Good Glamm Group has three distinct core businesses including Good Brands Co, which focuses on beauty and personal care brands like MyGlamm, St Botanica, The Moms Co., Organic Harvest, and Sirona; The Good Glamm Group comprises India’s leading digital media platforms like POPxo, ScoopWhoop, Baby Chakra and MissMalini; and Good Creator Co is the influencer platform that enables its content creators to make money.

The Humble Beginning

The journey of Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group, started with the launch of MyGlamm, the Direct-toConsumer (D2C) make-up brand. Similarly, the journey of Priyanka Gill, Co-Founder, The Good Glamm Group began with POPxo, the largest content platform for women in India, and Naiyya Saggi, Co-Founder, The Good Glamm Group with BabyChakra, one of the top parenting platforms in India.

MyGlamm was launched in October 2017 and Sanghvi scaled the brand from October 2017 to December 2019. But in 2020, when Covid hit, he started to think about how to acquire customers digitally for a price that is affordable and how to bring the Customer Acquisition Cost (CAC) down. Hence, he embarked on the journey of Content-toCommerce by partnering with POPxo and BabyChakra.

Bu hikaye Retailer dergisinin January - February 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Retailer dergisinin January - February 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

RETAILER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
Retailer

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

time-read
3 dak  |
October - December 2024
The AI-Powered Future
Retailer

The AI-Powered Future

In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.

time-read
3 dak  |
October - December 2024
D2C's King: Vivek Biyani
Retailer

D2C's King: Vivek Biyani

How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.

time-read
1 min  |
October - December 2024
Chef Adwait Anantwar's Flavor Magic at INJA
Retailer

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

time-read
3 dak  |
October - December 2024
QC is the Secret to myTrident's 400% Growth!
Retailer

QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

time-read
3 dak  |
October - December 2024
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
Retailer

How GIVA's Fine Jewelry Empire is Growing at 100% YoY

GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!

time-read
4 dak  |
October - December 2024
SPEED MEETS STYLE
Retailer

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

time-read
3 dak  |
October - December 2024
Indian Origin D2C Brands Make Mark in Global Markets
Retailer

Indian Origin D2C Brands Make Mark in Global Markets

For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.

time-read
3 dak  |
October - December 2024
TOP MARKETING TRENDS 2024
Retailer

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

time-read
7 dak  |
October - December 2024
How India's Pet Care Industry is Raising the Woof!
Retailer

How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

time-read
2 dak  |
October - December 2024