Fashion Heir
Retailer|May-July 2024
Yash Dongre's insights into the House of Anita Dongre's evolution reveal a blend of humility, strategic foresight, and a deep commitment to the brand's core values.
NANDINI BANERJEE
Fashion Heir

Yash Dongre, President of House of Anita Dongre Pvt Ltd, carries forward the legacy of his mother, Anita Dongre, whose journey from a small balcony in Mumbai to a 90,000-square-foot complex in Navi Mumbai is nothing short of inspirational. Yash’s early memories are steeped in the humble beginnings of the brand, where the office was situated in a slum area, sharing space with a buffalo shed. This backdrop of modesty and determination shaped his perspective and instilled in him a deep respect for his mother’s creativity and business acumen.

The Transformation of Indian Retail

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