From Starry Visions, K-Beauty Dreams, to Everything in Between
Retailer|January 2024 - February 2024
AS THE BEAUTY COSMOS WITNESSES A CELESTIAL ALIGNMENT OF TRENDS, TWO LUMINARIES EMERGECELEBRITY-BACKED BEAUTY BRANDS AND THE MESMERIZING WAVE OF KOREAN BEAUTY FLOODING DIVERSE MARKETS. PLUS, LIMITED EDITIONS THAT STEAL THE SHOW.
From Starry Visions, K-Beauty Dreams, to Everything in Between

In the beauty universe, where trends shimmer and consumer preferences sparkle, the newest stars are the collaborations with celebrities and the infusion of Korean beauty into diverse markets, which have now become transformative strategies. While both may seem different at first, at a closer look, both celebrity brands and Korean brands have one thing in common – they both stand for holistic living.

THE CELEBRITY IMPACT

The foray of Indian celebrities into the beauty business underscores the transformative power of personal brands and the influence these stars wield over consumer choices. Bollywood celebrities bring not just their fame but also their unique perspectives and preferences to their beauty brands, creating a diverse and dynamic market. The allure of these celebrity-backed beauty brands lies in the promise of authenticity and the opportunity for consumers to connect with the stars on a more personal level. From Deepika Padukone’s 820E to Katrina Kaif ’s Kay

Beauty, each brand reflects the individuality of its celebrity founder, resonating with fans and beauty enthusiasts alike. The B-town’s beauty boom is not just about makeup and skincare; it’s a celebration of individuality, empowerment, and the ever-expanding definition of beauty in the modern era.

Bu hikaye Retailer dergisinin January 2024 - February 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Retailer dergisinin January 2024 - February 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

RETAILER DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The Rise Of Value Retail
Retailer

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

time-read
6 dak  |
August-September 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 dak  |
August-September 2024
INDIA'S DIGITAL DECADE
Retailer

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

time-read
3 dak  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 dak  |
August-September 2024
EPICUREAN LEGEND ATUL KOCHHAR
Retailer

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

time-read
2 dak  |
August-September 2024
How Delivery-First Model is Taking Shape in India
Retailer

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

time-read
3 dak  |
August-September 2024
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
Retailer

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

time-read
3 dak  |
August-September 2024
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

time-read
3 dak  |
August-September 2024
The Friendly Neighborhood Malls Resurgence
Retailer

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

time-read
3 dak  |
August-September 2024
THE EVOLUTION OF OUTLET MALLS IN INDIA
Retailer

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

time-read
6 dak  |
August-September 2024