Two powerful global giants and two power women who lead them in India make for a compelling narrative. They make in India, and distribute globally. The global brands – H&M and Levi Strauss & Co – beat with the pulse of the nation, which has translated into the immense success that make them today the toast of the town.
Traditionally, India’s vast consumer market has been an attractive destination for global brands, eager to expand their presence. In recent years, renowned apparel giants have strategically ventured into local manufacturing in India. This shift has not just been about seizing a thriving market, but also reflecting a commitment to diversify supply chains and contribute to India’s economic growth.
In an exclusive interaction with the Retailer magazine Amisha Jain, SVP & MD of SAMEA, Levi Strauss & Co, and Yanira Ramirez, Country Sales Manager, H&M India, speak about their brands’ histories, market strategies, glocal manufacturing and plans for the future.
Embracing India’s Potential
Both companies recognized the potential for growth in India long back, and have adjusted their strategies to cater to the unique preferences and needs of Indian consumers.
Bu hikaye Retailer dergisinin January 2024 - February 2024 sayısından alınmıştır.
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Bu hikaye Retailer dergisinin January 2024 - February 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
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