![ION Orchard dives into gamification amidst experiential retail demand](https://cdn.magzter.com/1477539771/1719827361/articles/fl5Rw5WQp1719984231678/ION-ORCHARD-DIVES-INTO-GAMIFICATION-AMIDST-EXPERIENTIAL-RETAIL-DEMAND.jpg)
With consumers increasingly seeking experiential retail, ION Orchard has expanded its customer loyalty strategy to include gamification.
The luxury shopping mall recently introduced its in-app augmented reality game World of Rewards alongside its renewed mobile app, where customers have the chance to win over 30 rewards whilst roaming the mall and stopping by participating retailers, including Marimekko Cafe, Nespresso, Jo Malone London, and TWG Tea.
“The gameplay experience was designed to be simple and easy for shoppers to earn rewards, which encourages recurring behaviour and long-term engagement,” Orchard Turn Developments Chief Executive Officer Yeo Mui Hong told Singapore Business Review.
Yeo noted that the game gives customers more avenues to get rewards apart from just shopping.
Gamification strategies
In addition to World of Rewards, ION Orchard has introduced in-app game boards, allowing shoppers to earn rewards by completing actions and missions within the ION Orchard mobile app.
Bu hikaye Singapore Business Review dergisinin Issue 108 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Singapore Business Review dergisinin Issue 108 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![Smile API Eases Loan Process](https://reseuro.magzter.com/100x125/articles/14368/1751261/-Kg0Okvrh1719984910954/crp_SMILE-API-EASES-LOAN-PROCESS.jpg)
Smile API Eases Loan Process
Financial institutions and lenders rely on credit worthiness to grant loans, but assessing it can be challenging with only employment and payroll information. Smile API addresses this challenge by transforming employment data into credit data.
![Industry Concerns Rise As Accountant Numbers Decline](https://reseuro.magzter.com/100x125/articles/14368/1751261/-5ARf0ACA1719984119614/crp_INDUSTRY-CONCERNS-RISE-AS-ACCOUNTANT-NUMBERS-DECLINE.jpg)
Industry Concerns Rise As Accountant Numbers Decline
Accounting firms and universities strive to boost the sector's appeal with new roles and education programmes.
![New Rule Curbs Biases Against Flexi Work](https://reseuro.magzter.com/100x125/articles/14368/1751261/NPIc1HXAM1719984708147/crp_NEW-RULE-CURBS-BIASES-AGAINST-FLEXI-WORK.jpg)
New Rule Curbs Biases Against Flexi Work
Employers who oppose remote work solely because it deviates from traditional office norms can no longer deny this option to employees and may face consequences for doing so.
![Trials Target Better Management Of Treatment-Resistant Depression](https://reseuro.magzter.com/100x125/articles/14368/1751261/aSR6M_EFT1719984805195/crp_TRIALS-TARGET-BETTER-MANAGEMENT-OF-TREATMENTRESISTANT-DEPRESSION.jpg)
Trials Target Better Management Of Treatment-Resistant Depression
Managing treatment-resistant depression (TRD) can take months to years, but Singapore is accelerating the process by embarking on trials of personalised transcranial magnetic stimulation (TMS) specifically tailored for Asian brains.
![Singapore's tech powerhouses triumph at SBR Technology Excellence Awards 2024](https://reseuro.magzter.com/100x125/articles/14368/1751261/Tdc9SwygE1719986408587/SINGAPORES-TECH-POWERHOUSES-TRIUMPH-AT-SBR-TECHNOLOGY-EXCELLENCE-AWARDS-2024.jpg)
Singapore's tech powerhouses triumph at SBR Technology Excellence Awards 2024
In today's digital age, technological innovation is not just a competitive advantage; it is a key driver of progress. Companies that embrace digital disruption and leverage the power of technology are unlocking a world of opportunity, transforming industries, and shaping a more connected future.
![InterContinental unveils rain refund package for guests](https://reseuro.magzter.com/100x125/articles/14368/1751261/C8y-E_AyV1719985346688/INTERCONTINENTAL-UNVEILS-RAIN-REFUND-PACKAGE-FOR-GUESTS.jpg)
InterContinental unveils rain refund package for guests
Guests receive a refund for a 1-night room rate if it rains for more than 2 hours during their stay.
![New law weaves in work protections and retirement benefits into gig workers' safety net](https://reseuro.magzter.com/100x125/articles/14368/1751261/N4JXN0TOY1719985148265/NEW-LAW-WEAVES-IN-WORK-PROTECTIONS-AND-RETIREMENT-BENEFITS-INTO-GIG-WORKERS-SAFETY-NET.jpg)
New law weaves in work protections and retirement benefits into gig workers' safety net
Platform workers will be able to make CPF contributions into their ordinary and special accounts.
![Surbana Jurong's new HQ integrates green spaces and smart technology](https://reseuro.magzter.com/100x125/articles/14368/1751261/4y_iqGxB01719984959650/SURBANA-JURONGS-NEW-HQ-INTEGRATES-GREEN-SPACES-AND-SMART-TECHNOLOGY.jpg)
Surbana Jurong's new HQ integrates green spaces and smart technology
The headquarters features biophilic elements that enhance natural light and air circulation.
![ION Orchard dives into gamification amidst experiential retail demand](https://reseuro.magzter.com/100x125/articles/14368/1751261/fl5Rw5WQp1719984231678/ION-ORCHARD-DIVES-INTO-GAMIFICATION-AMIDST-EXPERIENTIAL-RETAIL-DEMAND.jpg)
ION Orchard dives into gamification amidst experiential retail demand
The mall's in-app augmented reality game offers more than 30 rewards.
![Why Singaporeans are okay with locking away over $4b of their money](https://reseuro.magzter.com/100x125/articles/14368/1751261/6a4yM7LpZ1719983967215/WHY-SINGAPOREANS-ARE-OKAY-WITH-LOCKING-AWAY-OVER-4B-OF-THEIR-MONEY.jpg)
Why Singaporeans are okay with locking away over $4b of their money
Customers can only access locked’ money with a physical card or by visiting a branch.