Driving Excellence in Business and Beyond SHRIKANT BANERJEE

Do not look successful. Be successful" is the guiding principle of Shrikant Banerjee, VP of Business at Garment Mantra. His unwavering belief in this philosophy has been the driving force behind his remarkable journey in the world of business, marked by resilience, perseverance, and unwavering determination.

Vice President Business, Garment Mantra Lifestyle Ltd.

Shrikant's journey from an in-house reporter at NDTV to a senior position at Garment Mantra illustrates a remarkable ascent marked by resilience and confidence. Today, as the Vice President of Business at Garment Mantra, he epitomises transformative leadership, driven by determination and excellence.

Growing up, Shrikant's active involvement in extracurricular activities cultivated essential leadership, adaptability, and strategic skills. His educational path from Amity in Delhi to Cambridge Judge Business School equipped him with insights into global markets, laying a strong foundation for his leadership roles. As a visionary in the garment manufacturing sector, Shrikant sees challenges as avenues for growth and innovation, guiding Garment Mantra Lifestyle to establish a distinctive presence in a competitive industry. Under his stewardship, the company continues to set benchmarks for excellence and innovation.

In his role, Shrikant spearheads comprehensive growth strategies, leveraging eight years of industry experience. His expertise in marketing, market research, and business process re-engineering drives initiatives that enhance brand visibility and customer loyalty while driving revenue growth Committed to promoting sustainable fashion practices globally, Shrikant's leadership embodies a vision for positive change. TradeFlock interviewed him to delve deeper into his strategies and leadership journey.

How did your upbringing influence your leadership approach at Garment Mantra, especially in dealing with challenges?