CATEGORIES

5 Strategies for Conveying Preeminence in the Marketplace

Reaching the top of your game isn’t easy, but it’s the most effective path to sales success. Here’s how to get there.

HOW TO DO SOMETHING NOBODY HAS EVER DONE

ANKUR JAIN wanted tocreate a rewards program that helps people buy a home. Nothing like it existed. To become the first, he’d have to first fail over and over again.

The Great Double Unicorn Fixer

The creator of Carbon Health wants to fix health care for the masses. Previously, he built a company with a mission to fix education for the masses. Both companies are worth billions. He comes from the edge of nowhere in rural Turkey. How the heck does this happen? It actually makes perfect sense.

Easing The Heavy Lift

Stord’s cloud-based warehousing platform started as a student project. It could revolutionize the global supply chain.

Will a Robot Write Your Marketing?

A new AI model called GPT-3 is spitting out content like nothing before. Some say that as far as business tools go, it’s the last word.

Upgrade Your Problems

I spent all my money buying my first flat—which meant I had no money to fix my first homeowner’s problem. This was 2007, and I was a broke 20-something who’d pushed himself to the limit. I was sleeping on an air mattress because I couldn’t afford furniture. Boxes were everywhere. Then I noticed a leaky pipe under the bath, which created a soggy puddle. I couldn’t afford a plumber but didn’t want to introduce myself to the neighbors by crashing through their wet ceiling.

You Know You're Good Enough. Why Don't You Believe It?

Entrepreneurs know they’re not failures, but sometimes they struggle to believe it. A therapist explains why—and how the solution may lie in our unprocessed memories.

You Can't Buy Product-Market Fit

You can buy marketing. You can buy sales. You can buy attention. But don’t confuse those things for what’s most important

Patrick Starrr

WHEN IT COMES TO SOCIAL MEDIA, BEAUTY IS A MAINSTAY, AND WITHIN that space there’s one person who dominates: Patrick Starrr. “Social media has allowed consumers to find people that look like them to trust a point of view that you may not get from a store employee,” he says. That connection with his YouTube audience inspired Starrr to launch One/Size Beauty.

The Archives

“In seconds, North America had suffered the worst blackout in its history. In about nine seconds, 61,800 megawatts were lost, and as many as 50 million people were abruptly left without power,” Newsweek reported.

RISKY BUSINESS

COVID-19 may have made a future pandemic more likely. Is Biden making the right moves to protect us? What experts say about lab leaks, bioterror—and politics

Death of A Salesman

Ron Popeil, who died late in July, hawked the Veg-O-Matic, the Smokeless Ashtray and the Pocket Fisherman, making the world safe for a new generation of TV pitchmen. Attention must be paid

‘BATTLING A PANDEMIC IS A SPECIAL KIND OF WAR'

To create the leadership we need to fight biological threats, look to the military’s example

Troops Fight On in the Mideast

While Biden leaves Afghanistan and pulls back in Iraq, the U.S. military persists in Syria

America Faces An Epidemic Of Senseless Gun Violence

I am a gun owner. I’ve been the lead advocate for gun violence prevention here in Massachusetts. In 1994, I realized that 19 kids under 20 years old were dying every day, and 106 Americans dying every day, from firearms. So I built a 250-foot billboard of the Massachusetts Turnpike near Fenway Park and put up messages around gun safety.

Can Gun Rights and Public Safety Coexist?

One gun owner says Americans are entitled to own AR-15s. Another says sensible gun controls reduce violence without violating rights

Walmart Boosts Outlook As Back-to School Sales Return

Walmart raised its sales outlook for the year as Americans returned to shopping for back to-school clothes and travel goods during the second quarter.

This Vacation Is a Real Trip

Psychedelic experiences are beginning to play an integral role at luxury resorts

METHANE HUNTERS

SCIENTISTS AND ACTIVISTS ARE RACING TO FIND GLOBE-WARMING LEAKS IN AMERICA’S LARGEST OIL FIELD—AND GET THEM PLUGGED BEFORE THEY COOK THE PLANET FURTHER

Moving at the Speed of Wealth

Billionaires and manufacturers alike turn to Robin Grove to get their collectibles delivered on time

King for a Day

At Le Grand Contrôle hotel, guests are treated like royalty— on the grounds of Versailles, no less.

Wall Street's Fight Over Rookie Pay

Business is hot, and young bankers are grumpy. Time to bring out the money cannon

Waymo's Longest Mile

The world’s leading autonomous vehicle shop learns that 99% isn’t good enough

A Lost Chance to Track Covid?

A study of the trade in live wild animals at Wuhan wet markets stayed unpublished for more than a year

Who Comes Next?

The race to succeed Germany’s Angela Merkel pits caution against boldness

Can a New Owner Pump Up Reebok?

Adidas is ditching the aging fitness brand, which never regained its 1980s glam

Cracking the Science of Smell

A new generation of companies is homing in on one of the hardest problems in tech: Replicating human scent

Holland Taylor

PARTING SHOT

More Than Just ‘Twisties'

An Olympic gymnast says she and her fellow athletes face a lot of challenges in the sport that men don’t

Has Climate Change Reached A Crisis Point?

Some voices in the political and economic argument over climate change warn there is little time left to act, but others call those fears overblown