What’s unique about Masoom Minawala’s digital content is that she keeps it real. In a space inundated with filters and displays of picture-perfect lives, she’s never shied away from sharing her looks that didn’t work. It’s perhaps this consistency, vision and approachable take on high fashion that’s made Masoom an enduring icon of our times, her #MasoomMagic acclaimed the world over. From being a showstopper at runway shows to gracing the red carpet at Cannes, Masoom’s name is synonymous with luxury, style, and entrepreneurship. Over to her...
You’re one of the pioneers of fashion blogging in India. How much has the landscape changed since you started out, and what’s the major difference, positive and negative? The landscape of fashion content and creation has expanded tenfold in the past decade. The industry and the impact it can drive is finally being recognised and legitimatised. There are several positives, but a new one is the Advertising Standards Council of India promoting transparency in the digital marketing ecosystem, with clear guidelines on disclosing paid partnerships and sponsored content. This not only validates the impact creators have but also validates the business as a whole.
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Bu hikaye Hello! India dergisinin August 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
HEART OF A PRINCESS : ADISHREE SINGH
A CHAMPION OF SUSTAINABLE PRACTICES, THIS BRIGHT YOUNG ROYAL FROM J&K DISCUSSES HER WHOLESOME CHILDHOOD YEARS, HER SPECIAL BOND WITH HER GRANDFATHER, AND HER VISION FOR A BETTER WORLD FOR FUTURE GENERATIONS, IN AN INTERVIEW WITH HELLO!
THE UNSTOPPABLE : NORA FATEHI
She's lighting up the entertainment industry with her dazzling dance moves, hit songs and captivating acting, driven by her ambition to make a global impact. Yet, as she confides in HELLO!, she remains girl at heart, cherishing her childhood friends, seeking a good, god-fearing man, and longing for more time with her loved ones
BOBBY CHADHA
WHILE HIS GLAMOROUS WIFE, RITU BERI, COMMANDS PUBLIC ATTENTION WITH HER BUSINESS, THE DAPPER BUSINESSMAN HAS CHARTED HIS OWN COURSE TO SUCCESS. IN A CHAT WITH HELLO!, HE DISCUSSES NAVIGATING LIFE OUT OF THE LIMELIGHT, FATHERHOOD AND THE SECRET TO A HAPPY MARRIAGE WITH HIS DETAIL-ORIENTED SPOUSE
Sandeep Namboodiry's
The passionate chef stepped into the kitchen at the age of 7 to flip pancakes, and he hasn’t left it since, in spirit. He chats with HELLO! about his chic new eatery Mesa Lodhi, crafting a menu that sparks joy and a dish that delights him
MARIE-ANNE OUDEJANS
OF DUTCH ORIGIN, SHE LIVED IN PARIS, NEW YORK, ROME AND MADRID BEFORE INDIA BECKONED, ULTIMATELY MAKING THE PINK CITY HER HOME. THE TALENTED AESTHETE SHARES WITH HELLO! HER PASSION FOR CREATING BEAUTIFUL PIECES INSPIRED BY HER DIVERSE HERITAGE, TRADITIONS AND CULTURES, HER LOVE FOR FASHION AND ART, AND WHY TRAVEL REMAINS HER FIRST LOVE
RIMPLE & HARPREET NARULA
THE COUPLE INVITE HELLO! FOR AN EXCLUSIVE LOOK AT THEIR SOUTH DELHI DREAM HOME, FILLED WITH BEAUTIFUL ANTIQUES, ART AND FURNITURE FROM AROUND THE WORLD. THEY CHAT ABOUT THEIR PASSION FOR TRAVEL, CREATIVE PURSUITS OUTSIDE OF FASHION, AND THEIR DYNAMIC FAMILY BOND, WHERE CONFLICTS ARE RESOLVED AS QUICKLY AS THEY ARISE
BANITA SANDHU - FROM BOLLYWOOD TO BRIDGERTON
ONCE CONFLICTED ABOUT NOT BEING INDIAN OR BRITISH ENOUGH, THE STUNNING ACTRESS HAS NOW EMBRACED HER DUAL IDENTITY AND IS LEARNING TO NAVIGATE THE WORLD MOST RECENTLY THAT OF REGENCY ENGLAND! ON HER OWN TERMS. THOUGH TIGHT-LIPPED ABOUT HER RUMOURED LOVE LIFE, SHE TELLS HELLO! THAT OFF WORK, THERE’S ONLY ONE PLACE YOU'LL FIND HER: AT HOME, IN SWEATPANTS AND A T-SHIRT
SUNIL SETHI
THE CHAIRMAN OF THE FASHION DESIGN COUNCIL OF INDIA REFLECTS ON HIS 15-YEAR LEGACY, SHAPING BRIDAL COUTURE AND LEADING THE COUNCIL, AHEAD OF THE FDCI-MANIFEST WEDDING WEEKEND ON AUGUST 3=4
CULINARY MAESTRO : ALEX SANCHEZ
THE AWARD-WINNING CHEF, KNOWN FOR CHAMPIONING LOCAL PRODUCE, PIONEERING SMALL PLATES AND CONTINUALLY REINVENTING HIMSELF, DISCUSSES HIS PASSION FOR COMFORT FOOD AND EMBRACING FATHERHOOD
Dancing In the Rain
From frizz to dampness and everything in between, revive your drizzle-drenched hair with HELLO!'s round-up of the best products to survive the storm and maintain a fabulous mane all season long!
