JioCinema Sets New Records with 11.3 Crore Viewers on IPL 2024 Opening Day
Digital Studio|April 2024
On the opening day of the Indian Premier League (IPL) 2024, JioCinema garnered significant attention by attracting a staggering 11.3 crore viewers, marking a remarkable 51% increase compared to IPL 2023. This surge in viewership not only underscores India's transition into a digital-first sports-consuming nation but also solidifies JioCinema's position as a key player in the streaming landscape.
JioCinema Sets New Records with 11.3 Crore Viewers on IPL 2024 Opening Day

The streaming platform also recorded an impressive 59 crore views on the first day of the tournament, totaling a staggering 660 crore minutes of watch time. Notably, the event witnessed the participation of 12 brands, including Dream11, launching their ad campaigns within the first six overs of the opening match.

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