BINDYA TALLAURI
Founder of Bindt Beauty
Bindya started out as a model, and her experiments with makeup brands caused her hormonal acne to worsen. Bindt Beauty is a natural and eco-friendly makeup brand,
Edited excerpts from an interview
What led you to launch your own beauty brand? Take us through that lightbulb moment.
During my time as a model, I had learnt about several makeup techniques, brands and their formulas, while working with various makeup artists. Like any other girl, I was drawn towards makeup and would go into Sephora during my travels and buy the latest product launches so I could try them out. During this period, I was also facing a lot of hormonal acne. The makeup product experiments weren't helping either - in fact, they would cause more flare-ups due to the fragrance in the formulations. Then my friend introduced me to a few clean beauty brands from America. At first, I was a little apprehensive because they contained oils and were mainly crème formulations. I really wasn't keen on applying them on my face, as my acne was severe. But, once I read up and found they were not harmful, I tried one out. Although it wasn't giving me as great coverage as the foundation formulas, I quite liked the minimal look. That's when I decided to introduce this kind of makeup in India. This was around 2015.
Why did you decide to get into makeup and not skincare?
Makeup is something I have loved and will always do. Its power to transform a person, the confidence it offers is amazing. Over the years, I have come to love skincare and to realise a good base is very important. I knew I had to combine skincare into colour cosmetics to make them wholesome.
What were the challenges you met, especially when it came to formulating makeup that is organic?
Bu hikaye Femina dergisinin July 2024 sayısından alınmıştır.
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Bu hikaye Femina dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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