During 2022, the diamond market was robust and consumer interest in diamonds was high. While many searches in diamond qualities described below remain stable, the popularity of shapes other than rounds has changed. This is the first year lab-grown diamond Internet searches have been reported. The number of searches for lab-grown diamonds is approximately 10% of searches for natural diamonds. This is in contrast with diamond purchases where lab-grown diamonds are approximately 5% of the entire diamond market.
Consumers conducting Internet searches have become accustomed to using the GIA diamond grading parameters for their desired natural diamonds, but not lab grown. While a diamond purchase should be an exciting and exhilarating experience, consumers must abide by the search parameters set by the diamond industry to find their desired stone. As jewelry and diamond industry members understand, each stone is unique in its brilliance, fire, and sparkle, based on the 4Cs. However, online consumer searches are exclusively based on diamond grading. Online photographs of diamonds are limited in their ability to present the true beauty of the diamond.
LAB-GROWN DIAMONDS
While the number of searches for lab-grown diamonds is a fraction of natural diamonds, there are significant trends in the searches that make it extremely valuable when looking at future trends in the lab-grown diamonds markets. There are significant differences in consumer searches on lab-grown diamonds as compared to natural diamond, illustrating what portends for the future in the lab-grown diamond market.
Searchers for lab-grown diamonds are looking for bigger sizes and better value and are far more interested in these parameters to achieve their goals.
DIAMOND CUT SEARCHES
Bu hikaye Diamond World dergisinin January - February 2023 sayısından alınmıştır.
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Bu hikaye Diamond World dergisinin January - February 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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