Jaeger-LeCoultre is just nine years shy of its 200th birthday, and in that time, the Swiss watchmaker has accumulated over 430 patents and 1,400 calibres to its name. It’s one of the very few watchmakers in the world that has the capability of producing all of its timepieces in their entirety—from concept and design to production and assembly—all thanks to the 180 different skills that Jaeger-LeCoultre has brought together under its roof at the Vallée de Joux.
It’s not for nought that the prestigious brand is known as the watchmaker’s watchmaker, given that they used to provide movements to other notable watch brands. But with its Made of Makers programme, Jaeger-LeCoultre shows that it’s not just horology that the Manufacture has impacted with its widereaching influence, but also the next generation of creatives who share the same vision, passion, and drive in all they do—be it audio, visual, food or even scents.
Watch brands have been known to look outside the harrowed walls of horology for synergising collaborations and partnerships. Made for Makers, however, goes one step further: It provides a platform that facilitates an ongoing dialogue between various artistic disciplines through regular introductions of upcoming artists, designers and craftsmen. The one thing that these creatives have in common is a shared vision of creativity, expertise, precision and eco-mindfulness— values that are similarly and fiercely championed by Jaeger-LeCoultre.
Bu hikaye ELLE Singapore dergisinin November 2024 sayısından alınmıştır.
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Bu hikaye ELLE Singapore dergisinin November 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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