Style Eternal

The timeless allure of Bulgari's Serpenti collection lies in its continual reinvention-not least in the way it presents itself in breathtaking jewellery and modern fashion accoutrements.

Fearsome to some and seductive to others, the snake is a creature that inspires contrasting emotions. It lays claim to a diverse array of symbolic meanings across the world, but whether it represents good or evil, fertility and healing, or change and regeneration, the serpent has always been seen as an icon of power that is revered.

This explains why it has so often been featured in the decorative arts since ancient times, and has also been crafted into ornaments and accessories worn as talismans.

Fast forward to modern times, and nowhere has the snake found more widespread appeal than in jewellery. In this respect, there is none more emblematic or recognisable than Bvlgari's Serpenti collection, which has stood as an icon in the jewellery universe, and entranced women with its sensual style for over seven decades.

The line of jewellery encapsulates the characteristics that the skin-shedding serpent is associated with-metamorphosis and transformation-as seen in the numerous and varied forms it has taken on over the years, each captivating in its own stunning way.

The very first Serpenti creations, unveiled in 1948, were jewellery watches designed to be wrapped around the wrist.

These were crafted with Bvlgari's signature Tubogas technique, which produces a flexible metal band that does not require any soldering, and instead is formed by winding strips of metal together.