Bare feet tucked up on the couch, hands burrowed into the sleeves of her Balenciaga suit, multi-award-winning actress Nicole Kidman looks me dead in the eye and, with great relish, delivers one of her most iconic lines: "Heartbreak feels good in a place like this."
In case you've been living under a rock, or haven't been to the movies in the last few years, that quote is from a spot Kidman filmed for AMC Theatres at the height of the pandemic. It's a simple 60-second ad, and yet, from the moment of its release in September 2021, it became the stuff of legend. People stand and salute when it plays in theaters. The internet overflows with homemade "Nicole Kidman for AMC" merch. Sotheby's recently auctioned off the pinstriped Michael Kors Collection suit worn in the campaign for $9,525.
While not every actor enjoys becoming a meme, Kidman has loved every second of it, including the growing trend of drag queens spoofing the AMC ad in their performances. "My dream will be to be onstage doing it with a drag queen," she says. "I've got to be able to do that at some point."
That the campaign went mega-viral, to Kidman, is kismet: She filmed it over one weekend while working on the movie Being the Ricardos, recruiting the film's DP, Jeff Cronenweth, and her friend, Oscar-winning screenwriter Billy Ray, to make it happen. She felt it was her duty to answer AMC Theatres CEO Adam Aron's call to help get people back into movie seats. "It was just the desire to keep cinemas alive," Kidman says. "I've had the best experiences in cinema. I'd pretend I was going to school; I'd forge a note, and I'd go and sit in a movie theater. That's a safe haven for me, so the idea of those not existing-that's just not part of the equation in my lifetime."
Bu hikaye ELLE US dergisinin April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye ELLE US dergisinin April 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Peer Into Our Crystal Ball
And behold the future of your skin, hair, and body. The ELLE beauty team talked to experts to learn about the most exciting innovations ahead.
THE BIRTH OF THE LITERARY IT GIRL AESTHETIC
A new book brings Joan Didion, Eve Babitz, and their still-influential style into focus.
Love Lessons - JOHN DAVID WASHINGTON
The actor and former pro-athlete - star of Tenet, The Creator, and now The Piano Lesson, in select theaters November 8 - talks about facing his fears, being ghosted, and meeting one actual ghost.
KYLE'S WORLD
Front-row fixture and budding designer Kylie Jenner expands her growing empire.
Kesha Frees Herself
With a new album, her own record label, and a 10-year plan to upend the music industry, the liberated pop star says anyone with \"deep, dark secrets better run.\"
Making Her Own Way
Actress Nico Parker is shining by embracing her individuality.
WHERE THE WORLD'S BEST SKIERS GO
From the steepest slopes to luxury spas, find your spot.
EMPIRE STATE OF MIND
A new launch from Michael Kors celebrates the beauty and grit of New York City.
OUT OF OFFICE
For Agua by Agua Bendita, resort isn't merely a season—it's a lifestyle.
Fringe Fantasy
Alessandro Michele gets into a '60s groove with the Garavani Nellcôte bag from his debut collection for Valentino.