CIX: Shaping K-Pop's New Wave
Elle India|April 2024
The next-gen Hayllu stars-BX, SEUNGHUN, BAE JIN YOUNG, YONGHEE, and HYUNSUK-chat with Ekta Sinha on levelling it up as hit makers
Ekta Sinha
CIX: Shaping K-Pop's New Wave

The latest K-pop group on our radar is C9 Entertainment's CIX, which has found its way onto every cool person's playlist. Since their debut appearance on the K-pop scene in 2019 with the mini-album 'Hello Chapter 1: Hello, Stranger', CIX has dedicated a lot of effort to becoming exceptional performers. For those who are new, CIX is a five-member boy band under C9 Entertainment, consisting of BX, SEUNGHUN, BAE JIN YOUNG, YONGHEE, and HYUNSUK. The group is now all set to hit North America with their third world tour, promising an epic journey. The quintet sat down with ELLE to discuss all things music and art.

ELLE: What is the concept behind your single album '0 or 1'?

BAEJINYOUNG: CIX's first single album, 'O or 1', is a departure from the usual and presents a different side of us. The retro yet sophisticated title track 'Lovers or Enemies' is a confessional song that expresses the complex feelings of love most simply and clearly, asking you to choose between being my lover or my enemy.

ELLE: What were you most excited about during this launch?

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