Veni Vidi Pucci!

She is the most joyful lady in the fashion world. Camille Miceli has taken over the reins of Pucci, breathing new life into the Italian house, which was founded in 1947. Why did it fall to her to resurrect this sleeping beauty with its vibrant prints? It was a success waiting to happen

-  SOPHIE GACHET

Camille doesn't do things like everyone else. It's obvious as soon as you walk into her studio in Milan-working for a label where prints play the starring role, she takes the liberty of wearing a pattern that has nothing to do with the house style-a broadly smiling Mickey Mouse on a vintage black and white sweatshirt. Mistress of the mismatch, she pairs the sweatshirt with a very chic straight, black skirt. A ray of sunshine whose laugh is an instantly recognisable, who always has the right turn of phrase and whose creative potential seems unlimited, Camille shines in the midst of her young team. They are in the middle of a fitting session. The atmosphere is relaxed. For Camille, creation is a pleasure, an attitude that she seems to pass on to her staff. With an Italian father, she has a perfect command of the local language, making it easy for her to communicate her ideas, always with humour. The model emerges from the changing room wearing a ski jacket. Camille is unconvinced: "Was that necessary," she says, laughing and tugging on a big pocket. "The pocket must be made smaller and this jacket needs a drawstring." Being forthright and not wasting time, are second nature to the pretty brunette with her sculpted figure. Miss Miceli arrived at Pucci in September 2021. The house hadn't had an artistic director since the Italian Massimo Giorgetti left in 2017. Before him, there had been a string of designers: Christian Lacroix, Matthew Williamson, Peter Dundas. They all worked under the watchful eye of Laudomia Pucci, daughter of Emilio, the brand's founder. Since June 2021, LVMH has owned 100 per cent of the company's shares and it is currently overseen by Sydney Toledano, CEO of the LVMH Fashion Group. It was he and Delphine Arnault who thought of Camille for Pucci.