In the ever-changing world of skincare, suncare is one of the fastest-growing categories that has revolutionised itself in the recent past. With each sunscreen launch, the industry is becoming more modern and advanced. The latest innovation in the making? SPF that suits those with an active lifestyle. Truth be told, they are the ones that struggle the most with finding the right formula, as sunscreen combined with sweat is simply a disaster waiting to happen. This led to the creation of FRÉ, an international skincare brand that has now launched in India. Michael Azoulay, co-founder of the brand, tells us more about their breakthrough patented complex, Argania Active Complex™ (AAC), anti-sweat formulas, and their upcoming launches.
GRAZIA: What led to the creation of FRÉ?
MICHAEL AZOULAY: The brand was founded to swap the sticky, goopy, and chalky sunscreen for lightweight and luxurious products powered by age-defying actives, potent mineral protection, and feel-good formulations. The result is clean, science-backed suncare plus skincare that helps protect from sun damage and repair visible ageing.
G: In a saturated sunscreen industry, what makes the brand’s SPFs stand out?
MA: We’re not a classic suncare company. We have decided to formulate our SPF with the healthiest and cleanest UV filters. The sunscreens are also treating the skin with our patented complex, which fights the long-term effect of UV damage and prevents premature ageing. For a feel-good element, we’ve included experiential elements such as texture, aromatherapy scents, and a glow effect on our GLOW ME+, a tinted SPF moisturiser with a skin tone adapting function.
G: Tell us more about the patented complex, Argania Active Complex™ (AAC), which is infused in all your skincare products. What made you choose argan oil as the star ingredient?
Bu hikaye Grazia India dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
