GRAZIA: 25 years in the making; what does Payal Singhal as a label stand for?
PAYAL SINGHAL: The Payal Singhal label is a contemporary India modern label, and that has been our ethos for 25 years. And while we are a luxury brand, we are also very congenial and honest, which is what draws our PS Girls to the brand. Our varied product lines across bridal wear, pret, resort, accessories, jewellery, home and beyond are testimony to that. In the last 25 years, we have evolved into a lifestyle brand, creating the PS world of our own.
G: How do you ensure that you keep adapting your designs for the younger demographic?
PS: In all honesty, it's not something we have ever strategised to do. It has happened very organically. Tina Tahiliani of Ensemble complimented us on our 20th anniversary five years ago when she said, "The Payal Singhal label has been making clothes for 20-year-olds for 20 years." I think that really captures the spirit of our collections - they are young, playful and fun. Timeless, no doubt, but also very now. I am very clued into what's happening globally, and we try to capture the zeitgeist with our clothes, which is why it perhaps appeals to a younger audience. But that said, our patrons range from the ages of 2 to 90, so I can also proudly say we are age-agnostic and for anyone who resonates with our aesthetic.
G: What have been some of the standout moments in the course of your career?
Bu hikaye Grazia India dergisinin January 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin January 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation
