The luxury fashion house on everyone’s lips seems to be Loewe of late. According to the Lyst Index, a quarterly ranking of fashion’s hottest brands and products, Loewe was number one in the second quarter of 2023 and continues to enjoy its position at the top at number three in the last quarter of 2023, trumped only by Prada and Miu Miu. Shining bright as one of the sponsors at the 2024 Met Gala, what really drew our attention was the motley crew of guests that the brand invited to the event. Undoubtedly the most coveted invite in the fashion world, the Met Gala is known for having only the creme-de-la-creme in attendance every year, with even A-listers dying to be a fashion house’s muse to score an invite. While the erstwhile luxury houses got along the usual attendees, Loewe had us all sit up and take notice as stars like Ambika Mod, Ayo Edebiri, Josh O’Connor, and Mike Faist made their way onto the Met steps head-to-toe in Loewe.
It’s not to say that these actors have more than earned their invites; it’s the fact that, at an event where brands love to show off their highest-billed ambassadors, Loewe took a chance on what the masses would call the unexpected A-team. Yes, each of these stars has had a big year, and they are connected to Loewe, but it is essential to observe that this crew is different from the brand ambassadors we are used to seeing. Jonathon Anderson, Loewe’s creative director, has expressed his admiration for Netflix’s drama series One Day, which has propelled Mod to fame. Naturally, he invited Mod to the Met Gala in custom Loewe.
Bu hikaye Grazia India dergisinin June 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin June 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
