![THE CULT OF CHANEL](https://cdn.magzter.com/Grazia/1720782649/articles/1uD26hh6h1721121256874/THE-CULT-OF-CHANEL.jpg)
FRAGRANCE LORE states that in 1921 Gabrielle Bonheur Chanel – Coco to her friends – selected the fifth scent sample offered to her by Ernest Beaux, perfumer to the tsars and the French fashion designer’s ‘nose’. The sample would become Chanel No5: the fashion house’s very first perfume and, arguably, the world’s most iconic scent.
By 1921 Chanel was already a phenomenon in French fashion circles with designs that defied convention. She styled women in trousers and glamorised simplicity and comfort at a time when frilly dresses and restrictive corsets were the norm. It made sense, then, that Chanel’s first perfume should turn feminine ideals on their head too. The brief was simple: make a fragrance that smells like a woman. Which, in 1921, was a radical idea.
Before Chanel No5, the perfume world revolved around flowers in a very literal way – you could smell like lilies, roses, violets, take your pick… But smell like a woman? C’est pas possible. ‘No5 is a perfume with an abstract aesthetic,’ says Olivier Polge, Chanel’s in-house perfumer since 2015, ‘meaning it doesn’t seek to mimic the scents of nature.’ This was modern perfumery in the making. Leave it to Coco.
Bu hikaye Grazia India dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
![WHERE LIVING MEETS GLAMOUR](https://reseuro.magzter.com/100x125/articles/189/1803812/8zql3-YAk1724146288783/WHERE-LIVING-MEETS-GLAMOUR.jpg)
WHERE LIVING MEETS GLAMOUR
Looking for the perfect middle ground between vacationing overseas and homeland comfort? Venture into this Dubai-inspired mosaic of glitz and opulence
![SHOP TILL YOU DROP](https://reseuro.magzter.com/100x125/articles/189/1803812/Z_0ffPS7H1724146071794/SHOP-TILL-YOU-DROP.jpg)
SHOP TILL YOU DROP
Discover the ultimate shopping experience - a collection of nine European villages that offer a chic and cultural adventure under blue skies
![A LOVE ODYSSEY](https://reseuro.magzter.com/100x125/articles/189/1803812/LuWTUEXAW1724145526512/A-LOVE-ODYSSEY.jpg)
A LOVE ODYSSEY
A newly-out lesbian is on a path to finding herself, finding her people, and finding her partner in that order -
![Body Electric](https://reseuro.magzter.com/100x125/articles/189/1803812/E37OEdmNq1724145277579/BODY-ELECTRIC.jpg)
Body Electric
These are the best ways to cleanse, exfoliate, and moisturise your body
![Off To Healthy Hair](https://reseuro.magzter.com/100x125/articles/189/1803812/-bbdOIyt41724145100686/OFF-TO-HEALTHY-HAIR.jpg)
Off To Healthy Hair
Nourish, repair, and vitalise your mane with these essentials for improved hair health
![Styling Heroes](https://reseuro.magzter.com/100x125/articles/189/1803812/I2KTdDzt-1724144947238/STYLING-HEROES.jpg)
Styling Heroes
Upgrade your style with these hair champions for shine, texture, and stunning curls
![Hydrate & Shield](https://reseuro.magzter.com/100x125/articles/189/1803812/Ck2z_3Sdy1724144639074/HYDRATE-SHIELD.jpg)
Hydrate & Shield
These top-performing moisturisers, sunscreens, and lip balm have left us wanting more
![Face Elixirs](https://reseuro.magzter.com/100x125/articles/189/1803812/dAOkkBR5W1724144438878/FACE-ELIXIRS.jpg)
Face Elixirs
The way to clear, healthy skin starts with these targeted face serums
![In A Blink](https://reseuro.magzter.com/100x125/articles/189/1803812/3Z4XwqaY21724139258359/IN-A-BLINK.jpg)
In A Blink
All hail these eye make-up and nail must-haves
![Setting The Base Straight](https://reseuro.magzter.com/100x125/articles/189/1803812/YUXJhs_DS1724139705825/SETTING-THE-BASE-STRAIGHT.jpg)
Setting The Base Straight
The cleansers, scrubs, masks, and other skincare staples that make skin soft and radiant