You want your shampoo to lather up and give you a fresh, clean feeling as soon as you rinse it off, and you want your conditioner to immediately render your hair a shiny, soft feel. This is why most conventional products in the market are loaded with chemicals like silicones, sulphates, propylene glycol, and PEGs, all of which make it feel like a product is working. You may not be aware, but some of these ingredients may be absorbed through your scalp, so knowing what’s in them is important. Enter, WeDo Professional – committed to bringing positive change in the beauty industry with its clean, natural, sustainable, and ethical hair and skincare products.
The entire product portfolio has been co-developed with Wella Professional scientists in collaboration with hairdressers to bring you an eco-ethical range of products without compromising quality. Beyond the idea of being natural, the brand wanted to be as responsible and holistic as possible, which they achieved by looking at the composition and quality of ingredients and paying attention to packaging sustainability, animal welfare, and overall human impact.
Shampoo bars are getting popular nowadays as more people move towards less plastic usage. The brand’s offering to the segment is as close to a zero-waste proposition to haircare as possible.
Bu hikaye Grazia India dergisinin October 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Grazia India dergisinin October 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
EVERYTHING UNDER THE SUN
We go beyond the sun, sand and tan at this tropical paradise
A Hard Pill To Swallow
This travelogue captures the 2023 Cricket World Cup that took place around India, including the Final that devastated us all
BAKING MEMORIES
From heirloom recipes to the scent of spiced fruits, Mumbai's bakers are preserving the art of Christmas cakes with heart and history
NO REST FOR THE WICKED
Costume designer Paul Tazewell's work in Wicked is a testament to how thoughtful design can enrich storytelling
HEARD OF THE 'PRETTY PERSON PROBLEM'?
Beauty experts are saying it's what happens when the genetically blessed go full-throttle on the tweakments...
HAPPY FEET
With Aquazzura's first boutique in India, creative director Edgardo Osorio discusses the brand's global appeal, its resonance with Indian clients, and the inspirations he finds in the country
STRAIGHT-TALKING
Fashion has always been a romance between the past and present for designer Kresha Bajaj
Dump, Discount, Or DESTROY?
As the beauty industry goes all out during the festive season, we unpack the fate of unsold holiday-themed products and the growing concerns of overconsumption
2024 TRENDS WRAPPED
Six beauty content creators showcase their interpretations of the most-talked-about trends that defined this year
RETURN TO ROOTS
The pioneer of outerwear gives you a distinct taste of British heritage and style