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A group of scientists tinkers with extinct genetic code to bring to life a thrilling consumer experience. If that sounds vaguely like the plot of 1993's Jurassic Park, you're right, but it's also the concept of Future Society, a new beauty company that's about to change the way we think about perfumery.
The idea for Future Society was born after scientists, using preserved botanical specimens collected at Harvard University's Herbaria, sequenced the genetic codes of extinct flowers dating back to 1812. Using that data, the brand worked with perfumers from scent houses Givaudan and Robertet to source a mix of fragrance notes-synthetic, natural, and bioengineered-inspired by the scent molecules of the extinct flowers. The result: six juices that bring the smell of long-gone blooms back to life.
"Our goal wasn't to solve problems within the fragrance industry or replace ingredients we already use with more sustainable ones," says Jasmina Aganovic, founder and CEO of Future Society. "Instead, we set out to make scents we've never smelled before and fragrances that were previously not possible to make."
Bu hikaye Harper's BAZAAR - US dergisinin November 2023 sayısından alınmıştır.
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Bu hikaye Harper's BAZAAR - US dergisinin November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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A League of Their Own
Emma Corrin, breakout star of The Crown, is Marvel’s newest supervillain. But they are so much more than Deadpool’s latest adversary. They are utterly, completely themselves.
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Musicians RHIANNON GIDDENS and BRITTNEY SPENCER on COUNTRY music's BLACK HISTORY and why the genre is at a TURNING POINT
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BEAUTY
THE BEACH, BOTTLED
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TRIBUTE
FAITH RINGGOLD'S ART of LIBERATION
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I Love MESS!
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My FATHER the SUPERHERO
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BREAKING New GROUND
A DANCE forged at the dawn of HIP-HOP will make its debut this summer at the 2024 OLYMPICS in PARIS. As TEAM USA dancers SUNNY CHOI and VICTOR MONTALVO prepare to take the Games by storm, BREAKING'S PIONEERS recall who and what brought them to this MOMENT.
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Main SQUEEZE
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The DYSON Dynasty
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WONDER Years
For four decades, MARC JACOBS has made fashion that is PERSONAL, URGENT, and ERA-DEFINING. \"Once I knew what I LOVED,\" he says, \"I just COULDN'T GET ENOUGH of IT.\"