BATTLING THE CREATIVE DROUGHT

In this column, Gunjan Suri says the secret to idea generation is that there is no secret! A successful idea generation process is the one that leads to questioning assumptions and opening existing methods to new ideas

The success of every jewellery business depends on how good and creative the designers are. The ability to come up with fresh and exciting ideas is what separates top performers from their less successful peers, so you definitely need to know the tricks of enhancing this skill.

Jewellery goes way beyond being just an ordinary accessory, it has the power to become a part of the person who wears it, as every piece tells a story, or has a special meaning behind it.

What comes to your mind when we say the words ‘idea generation’?

Where business acumen and raw creativity meet, that’s where you’ll find Idea Generation. In layman’s terms, a way of developing new concepts in the ever-changing industry is what idea generation is all about. At the intersection of inspiration and innovation, creativity originates.

The secret to idea generation is that there is no secret! A successful idea generation process is the one that leads to questioning assumptions and opening existing methods to new ideas.

The jewellery industry is ever evolving. Everyone is looking for something new, something unique. Constantly creating pristine jewllery is the new challenge.

IMPORTANCE OF IDEA GENERATION IN THE JEWELLERY INDUSTRY

Generation of ideas helps explore new opportunities. It helps in creating and re-creating jewellery from history, and preserving the values and emotions. Ideas are beneficial for designers and teams to generate new designs and succeed in the market.

TECHNIQUES FOR IDEA GENERATION

Here are some methods to create new designs and give life to new ideas.

1. Idea Capture