RETAIL BOOM - 12 KEY TRENDS THAT ARE DEFINING THE INDUSTRY TODAY

The Indian retail jewellery industry is experiencing a wave of expansion and transformation in the post-pandemic era. From expansion of chain stores into international markets, and the establishment of dedicated bridal studios, to a focus on smaller towns newer players entering the market, and more, Vijetha Rangabashyam identifies key trends within the branded retail jewellery space

The Indian retail jewellery industry is witnessing several notable trends that reflect the changing dynamics and evolving preferences of consumers. One significant trend is the expansion of chain stores beyond their traditional borders, as brands venture into international markets to cater to a global customer base. This expansion is driven by the recognition and demand for Indian jewellery brands worldwide, thanks to their exquisite designs, craftsmanship, and commitment to quality.

The industry is witnessing a range of trends that reflect the dynamic nature of the market. The focus on local experiences, bridal studios, revamping stores, concept stores, and digital integration is reshaping the industry and creating new opportunities for brands to connect with customers and thrive in the competitive market. Here are 12 retail trends we have identified over the past year:

1 Chain stores expanding beyond borders

Indian retail jewellery chain stores are making significant strides in exploring international markets, thus expanding their reach beyond domestic boundaries. This trend highlights the growing recognition and demand for Indian jewellery brands globally. With their exquisite designs, craftsmanship, and commitment to quality, these chain stores are capturing the attention of Indian customers worldwide.